HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Senior Manager, Global Product Marketing, Education and Advocacy at HomeAway

Job Description:

The Global Product Marketing Manager is responsible for meeting and exceeding business objectives for product education and advocacy at HomeAway. Critical to the success of the role includes joining a new team in the product marketing organization and developing programs and content that looks at the entire customer lifecycle and turns prospects and customers into product experts and advocates of HomeAway. Due to the entrepreneurial and dynamic nature of our business, we are looking for team members who can operate successfully at a strategic level but who are equally comfortable at a detailed execution level. Our ideal candidate is strategic, adaptable, data-driven, and strongly motivated to contribute in any way possible to the success of the team, our customers and our global initiatives.


Understand the market

-Perform insights, quantitative and qualitative, to determine best opportunities and channels to reach prospects and customers

Be an expert

-Be the Experts, for all parts of the customer lifecycle – prospect to experienced

-Create and own the content library that drives expertise 

Create and manage program strategy and plan for education

-Responsible for plan creation and partnering with marketing on execution including all content and events

-Content could include: A learning center, Videos, Training modules

-Events could include: Host and create events, Webinars, Customer sessions/meet ups, Summits, Training classes, etc

-Act as SME for events which includes speaking in webinar and events

Create and manage program strategy and plan for advocacy

-Build a community of advocates to share in educating customers to be revenue experts

Partner with other product marketing teams to support

-GTM and Adoption – partners with product, marketing, CS, Sales, to drive GTM and adoption of key products and features


-7+ years internet, ecommerce experience in a global capacity

-5+ years of product marketing experience, preferably B2B and B2C

-3+ years of Experience with managing a team

-Proven ability to educate prospects and customers and turn them into advocates

-Ability to build content library of vacation rental expertise to leverage across channels and programs

-Ability and track record of working in close partnership and developing strong relationships with product management and marketing teams

-Experience building marketing and community programs and acting as SME while partnering with Marketing to execute programs

-Experience partnering with Sales, Marketing, and Customer Support teams to become a customer expert and advocate

-A proven, successful track record of increasing customer advocates and NPS through well-executed programs

-Strong analytical and communication skills 

-MBA preferred


-Great medical & dental plans

-Highly competitive salary

-Target annual bonus

-Employee Stock Purchase Plan

-4 weeks paid vacation

-Free vacation rental on a yearly basis (taxable benefit)

-Ability to work up to two weeks in any of our offices around the world on a yearly basis

-Free drinks & snacks

-Bi-Weekly company update talks with our leadership team

-Free listing on HomeAway.com

-Stand-up desk

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-Discounted pass for Metro (Rail & Bus)

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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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