AdAction is an innovative mobile app media company partnering with leading app developers, Fortune 100 brands, and quality publishers to create successful performance marketing campaigns across iOS & Android platforms. Since 2013, AdAction’s had one of the highest client retention rates in the industry and averages over 6 million monthly installs.

Manager, Paid Search and App Store Optimization at AdAction Interactive
POSITION SUMMARY

We are looking for an experienced SEO/ASO marketer and leader to join the AdAction team in our quickly expanding Austin, Texas office. The candidate for Manager, Paid Search and ASO should be a strategic, metrics-driven, and enthusiastic solution-driver who works well in a collaborative, fast-paced team environment. With a proven understanding of both mobile and ASO/SEO marketing, this role is responsible for developing and executing paid media campaigns, driving revenue, and expanding our ASO offering to our growing list of amazing clients, including Zynga, Yelp, Electronic Arts, Uber, and many others.

RESPONSIBILITIES

  • Develop paid and ASO media strategies for various mobile app clients across Google.com, AdMob, YouTube, and iOS/Android app stores.
  • Collaborate with Business Development and Account Management to achieve the ideal performance partnership with each advertiser.
  • Manage the real-time bidding strategy of campaigns across traffic sources, utilizing data, targeting, and optimization tools.
  • Measure and report performance of digital marketing campaigns and assess against ROI targets.
  • Provide client-facing reporting, clear communication regarding campaign performance, and identify scalable opportunities.
  • Participate in client interactions, as expert in media buying execution and marketing analytics and measurement, leveraging internal and external tools.
  • Test new creative approaches and technologies, and seek out continuous improvement for content creation.
  • Participate in weekly status calls, quarterly business reviews, and annual meetings, as needed.
  • As appropriate, represent AdAction at designated trade shows and conferences.
  • Oversee the daily monitoring of budget and performance of campaigns across each platform.
  • Oversee margin management across campaigns.
  • Act as a thought leader for the media group, around all things Google and App Store Optimization, staying on the pulse of trends, changes, and best practices.
  • Lead search and SEO efforts for AdAction’s paid and owned media presence.

EXPERIENCE & QUALIFICATIONS

  • Minimum of 5 years experience in media strategy and/or media planning and buying.
  • BA/BS degree required.
  • Expertise in current Search Engine Marketing (SEM), experience with mobile app marketing a plus.
  • Demonstrated ability to synthesize complex campaign requirements into clear media proposals.
  • Thorough knowledge of the dynamics of media.
  • Strong written, verbal, and presentation skills.
  • Ability to work in a team structure that fosters collaboration.
  • Solid computer skills and proficient experience with MS Excel, Tableau, and PowerPoint.
  • Positive, energetic, and motivated personality.
  • Must be accountable.
  • Enthusiastic about the mobile app space.
  • Energetic and passionate about your career.
  • Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.

BENEFITS AND COMPENSATION

We offer a flexible work schedule, including generous PTO, and a benefits package including health, dental, matching 401k, and vision insurance. Starting salary to be determined commensurate with qualifications and experience.

For immediate consideration, send resume to: careers@adactioninteractive.com.
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Company Reviews

I enjoy working for AdAction because we are an extremely high-growth company in a fast-paced and innovative industry, so I am always kept on my toes!
Max Shill
Director, Performance Media
at AdAction Interactive
I love working at AdAction because of the environment we have created, we work hard and have a great time. Our team gels together seamlessly, making it fun to come into the office every day.
Konrad Zielonka
Manager, Publisher Relations, Team Lead
at AdAction Interactive
AdAction is the best! It has a great company culture. I have come to know the real meaning of teamwork while at AdAction. We work hard and we work together - a true recipe for success!
Sarahbeth Adams
Assistant Controller
at AdAction Interactive
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For immediate consideration, send resume to: careers@adactioninteractive.com.
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Why work with us
Founded in 2013, AdAction is one of the fastest growing companies worldwide, providing new technologies and thriving platforms in the emerging mobile app marketing space.
Culture
At the heart of AdAction is a dedicated staff of mobile experts, expanding across our two offices in the thriving metropolises of Denver and Austin. We encourage individuality and value each other’s hard work, celebrating with exciting activities, luscious happy hours, complimentary meals, and an annual staff retreat to kick back and enjoy.
Perks & Benefits
Flexible Work Schedule
Generous PTO
Benefits Package, Including: Health, Dental, Matching 401k, and Vision Insurance

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